Associated Press | The Super Bowl was watched by more than 106 million people, surpassing
the 1983 finale of “M-A-S-H” to become the most-watched program in
television history.
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Super Bowl unseats MASH finale as most-watched
Bally Total Fitness names chief marketing officer
Tribune staff report | Bally Total Fitness announced that it has appointed Dennis Cary as its senior vice president and chief marketing officer, effective today. Cary
will report directly to Bally CEO Mike Sheehan.
How the Oprah, Letterman, Leno ad came to be
Jay Leno, Oprah Winfrey and David Letterman in a CBS promo for the “Late Show.” (AP Photo/CBS)
| By Phil Rosenthal | So how did David Letterman and archrival Jay Leno wind up together on a couch with only Oprah Winfrey between them in a promo for CBS’ “Late Show with David Letterman” that was the biggest surprise of Sunday’s Super Bowl?
Picture Leno in a hooded sweatshirt, big sunglasses and a fake mustache walking in the front door of New York’s Ed Sullivan Theater on Broadway last Tuesday afternoon during Letterman’s regular 4:30 p.m. taping while paparazzi and autograph seekers manned their regular positions by the 53rd Street stage door and office entrance. Read the full story: Tower Ticker |
See also • Steve Johnson: Winners and losers in Super Bowl commercials |
Playboy lends name to ‘The Hef’ loveseat
Bryan Batt and Playboy Club Bunnies seated on “The Hef”. (PRNewsFoto/Playboy)
Tribune staff report | Playboy Enterprises, Inc. said it has partnered with Mad Men star and interior designer Bryan Batt to create “The Hef,” a limited-edition loveseat designed to commemorate the 50th anniversary of the Playboy Clubs.
Hand signed by Playboy Founder, Editor-in-Chief and Chief Creative Officer Hugh M. Hefner, the loveseat incorporates design elements from the early 1960s,and homage to the era when the Playboy Clubs were founded.
Playboy Clubs, now and then: chicagotribune.com
CBS sells all its Super Bowl commercial spots
Tribune newspapers | On Monday, CBS executives said they had finished selling commercial time for the NFL championship game between the New Orleans Saints and Indianapolis Colts. Despite the weak economy, CBS is charging $2.5 million to more than $3 million for each 30-second spot, about the same amount that NBC collected a year ago.
Dean Foods hires Leo Burnett for brand campaign
By Melissa Harris | Dean Foods, the nation’s largest dairy producer, has hired Chicago-based Leo Burnett to create a national branding campaign for its various milk labels.
