Sears Holdings Corp. has named company executive Scott Freidheim executive vice president and president for Kenmore, Craftsman and DieHard — key brands for the retailer. The move comes after several other key personnel announcements at Hoffman Estates-based Sears, including a new chief of home fashions and another for grocery and pharmacy.
Prior to joining Sears in 2009 as executive vice president, operating and support businesses, Freidheim was with Lehman Brothers for over 17 years, holding officer positions in the investment banking, investment management and corporate divisions.
“Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands,” said Bruce Johnson, Interim CEO and president of Sears Holdings. “I believe he will be a tremendous asset to this business as we drive new ideas forward.”
