United Airlines ignored frequent-flier pleas to “save the tulip” this summer as it rolled out a new brand and paint scheme. But the Saul Bass-designed U could live on, at least on one of United’s Boeing 757 jets.
To celebrate its 85th anniversary, United plans to repaint one of its jets in a classic scheme, known as the livery in the airline business. Among the options: The “tulip,” paired with 1970s-style orange, red and blue stripes, a look that adorned United’s jets through the 1990s. Get the full story »