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PepsiCo will sell its Tropicana Pure Premium orange juice in clear bottles, not the familiar coated-paper cartons, as it tries to take back market share from the Coca-Cola Co. brand Simply Orange.
Tropicana, the largest U.S. orange juice brand, said on Wednesday that clear plastic bottles will replace most of the cartons it has long sold bearing a picture of an orange with a straw stuck in it. Get the full story »
PepsiCo Inc. is hoping to revive its Quaker division, headquartered in Chicago, with new types of cereal, a reformulation of its instant oatmeal and a new marketing campaign.
The brand’s trademark hot and cold cereals have been hurting in the down economy as people shift away from name brands to save money. They’re also not eating as much breakfast, said Quaker President Jaya Kumar. So the company is adding whole grains, removing sugar and focusing on the healthy aspects of breakfast to link its brands to the first meal of the day. Get the full story »
