Demand for jerseys, caps, video games, toasters and other items with sports logos has been a winner this year, and teams and leagues expect that streak to continue into the holiday season even with unemployment still high.

“If your team is winning and you’re excited about it, you want to be a part of it,” said Stu Crystal, vice president of consumer products for Major League Soccer. “It makes them forget about worrying if they’re going to lose their job or their houses went down in value and how they’re going to pay the mortgage.” Get the full story »