March 17 at 5:40 a.m.
Filed under:
Beverages,
Food
By Dow Jones Newswires-Wall Street Journal
Diet Coke is now the No. 2 soft drink, behind Coke. (Coca-Cola)
U.S. sales of Diet Coke overtook those of Pepsi-Cola for the first time in 2010, making the diet soda the No. 2 carbonated soft drink in the country behind Coca-Cola, industry data are expected to confirm Thursday.
Occupying the top two rankings would mark a historic win for Coca-Cola Co. in its decades-old rivalry with PepsiCo Inc., which has seen its market share slip in recent years and is trying to retool its marketing. Get the full story »
Sep. 15, 2010 at 7:01 a.m.
Filed under:
Advertising/Marketing,
Beverages,
Food,
Sports
By Associated Press
Pepsi is back in the game. The soft drink brand will advertise in next year’s Super Bowl after sitting out last year for the first time in more than two decades. Pepsi said Wednesday it will air three ads created by fans for its Pepsi MAX brand. The company has been marketing its no-calorie version of namesake Pepsi to counteract Coca-Cola’s fast-growing Coke Zero.
