Dec. 22, 2010 at 6:58 a.m.
Filed under:
Advertising/Marketing,
Consumer news,
Retail
A Snuggie pub crawl in Chicago. (Chicago Now)
The line has expanded to include dog Snuggies. (Snuggie)
New York Times News Service | Consumers purchased about 4 million Snuggies during the 2008 holiday season and, typically, a success story for a kitschy infomercial product would end there. But not so for the blanket with arms, which, from a marketing perspective, turns out to have legs as well.
By the end of 2010, maker Allstar Products Group will have sold 25 million blankets, the equivalent of one for about every 12 residents of the United States, and Scott Boilen, president of Allstar Products, which is based in Hawthorne, N.Y., says there is no indication that sales are waning. Get the full story »
Dec. 2, 2010 at 3:08 p.m.
Filed under:
Retail
By Associated Press
Dave Hibler, left, and Tyler Galganski work out of Hibler's parents basement in Brookfield, Wis., selling adult fleece onesies. (AP Photo/Carrie Antlfinger)
Two Wisconsin couch potatoes hope to wedge their way onto the Snuggie’s sofa with a line of comfort wear called the “adult onesie.”
Tyler Galganski and Dave Hibler are selling fleece, footless onesies with hoods called the “Forever Lazy” out of Hibler’s parents’ basement in Brookfield.
BusinessWeek’s website has called them some of “American’s Best Young Entrepreneurs.” They’ve also been on in “In Touch Weekly” magazine as “Fergie’s favorite way to cover up” after the singer ordered more than 20 for Christmas gifts. Get the full story »
