Sep. 27, 2010 at 4:47 p.m.
Filed under:
Food,
Restaurants
By Emily Bryson York
A McDonald's Chipotle BBQ Snack Wrap. The chain plans to introduce larger wraps. (McDonald's)
McDonald’s is supersizing its snack wraps. A company spokeswoman confirmed that the chain is testing a variety of larger wraps, with chicken, sauce and a variety of vegetables, in various downtown Chicago locations.
The $4 wraps come with grilled or fried chicken and a variety of flavors: Santa Fe BBQ, Garden Ranch, or Roma Pesta, with tomato pesto and garlic mayonnaise. News of the chicken-wrap test was first reported by the Chicago Sun-Times.
McDonald’s president and chief operating officer Don Thompson said that the company was hatching a number of new wraps in July, based on the understanding that consumers are looking for more flavor variety. Get the full story »
Aug. 10, 2010 at 11:38 a.m.
Filed under:
Food,
Restaurants,
Updated
By Emily Bryson York
McDonald’s on Tuesday will add Angus snack wraps to its menu, marrying its Angus burger line with its popular snack wrap menu items.
Each of the three varieties to be introduced, deluxe, bacon and cheese and mushroom and swiss, will feature a third-pound beef patty wrapped in a soft flour tortilla. It is the first evolution of the Angus third-pound burger line that was added to the menu in 2009. Wraps were introduced in 2006.
McDonald’s discussed plans for the wrap at its second-quarter earnings call last month, underscoring that the sandwich itself has performed better than expectations. Chief operating officer Don Thompson acknowledged the possibility that the Angus wrap could eventually replace the Mac Snack Wrap. The Mac wrap nearly doubled snack wrap sales when it launched earlier this year. Sales have tapered off since. Thompson promised even more variety on the way for the wrap category. Get the full story »
