Starbucks provided only limited updates Wednesday on its dispute with Kraft Foods Inc., but did say it has been dissatisfied with Kraft for a while and claimed Kraft has failed to effectively work with Starbucks or promote its products.
The two companies entered arbitration after Starbucks announced it wanted to end a 12-year agreement under which Kraft distributes and promotes packaged Starbucks coffee in stores.
Kraft has said the agreement has been mutually beneficial and that it has helped deliver major gains for Starbucks. A Kraft spokesman said Wednesday that the companies’ dispute centers on how Starbucks will take over Kraft’s responsibilities and end the contract. Get the full story »