Comcast Corp. has unveiled an application for Apple Inc.’s iPad that allows its customers to watch videos, program their digital video recorders and more, as pay-television providers look to keep eyeballs on their offerings, whether in the home or not.

The cable- and satellite-TV business appears to have suffered its second consecutive quarterly subscriber decline during the summer, fueling concerns about the prospect of online video disrupting the media and entertainment industry’s most lucrative and dependable revenue model.

With its iPad application, Comcast joins a growing list of video streaming products from big-name media companies, including Dish Network Corp., Netflix Inc., Hulu and ABC, trying to catch the attention of a new generation of consumers, looking for content they can stream from the Internet to their new portable media devices. Get the full story »