Want to make a donation to the Salvation Army? Just hit send on your cell phone.
As part of an effort to attract a younger generation of donors, the Salvation Army Chicago Metropolitan Division will soon accept donations via text messages.
After seeing the success of text messaging campaigns for relief efforts after earthquakes devastated Haiti in January — a record $43 million has been collected, according to the Mobile Giving Foundation — nonprofits have been lining up with their own campaigns.
