The FTC on Monday announced a court-ordered temporary injunction against Central Coast Nutraceuticals Inc., the maker of Acai Advanced, and four affiliated companies which market a variety of acai berry supplements and “colon cleansers.” The court order halts the allegedly illegal conduct of the company, freezes its assets, and appoints a temporary receiver over the company’s several related companies, the FTC said.

A permanent injunction is to be heard Friday in federal district court in Chicago. The FTC also accused Central Coast and two individuals associated with the company of engaging in deceptive advertising and unfair billing practices.

The FTC claims the marketers deceptively claimed the acai berry supplements will lead to rapid and substantial weight loss and the colon cleansers help prevent colon cancer. Some advertisements falsely claim product endorsements by celebrities such as Oprah Winfrey or Rachael Ray. Get the full story »