Inside these posts: Richard Gerstein

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Sears hires top marketing exec David Friedman

Sears Holdings Corp. hired Razorfish executive David Friedman to take the retailer’s top marketing post, replacing Richard Gerstein, who resigned in May.

Friedman, 46, begins his job as senior vice president and president of Sears’ marketing business unit on Sept. 13.

He was most recently president of the Americas at Razorfish in Chicago, a digital marketing company, where he was head of the firm’s retail and consumer goods practice. Before that, Friedman spent 10 years with Accenture, formerly Andersen Consulting, as an associate partner working with retail and consumer products companies. Get the full story »

Hewlett-Packard hires Sears exec Richard Gerstein

By Sandra M. Jones | Hewlett-Packard Co. said it hired Sears’ top marketing executive Richard
Gerstein as senior vice president of strategy and worldwide marketing
for the computer company’s personal systems group.

Gerstein resigned
from Sears Holdings Corp.
, where he was senior vice president of
marketing, earlier this week, the Tribune reported. Gerstein’s last day
at the Hoffman Estates-based retailer is May 7. He starts at Palo Alto,
Calif.-based HP in mid-May.

Get the full story »