Inside these posts: Playboy Clubs

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Dec. 27, 2010 at 8:54 a.m.
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Filed under: Advertising/Marketing, China, International, Media

Playboy pin hopes for turnaround on growth in Asia

By Associated Press

February marks the start of the year of the rabbit in the Chinese lunar calendar.

It may be an auspicious sign for Playboy Enterprises Inc., which opened a nightclub in Macau last month as it seeks to expand its business by licensing the trademark bunny head logo on lifestyle products in Asia, its fastest growing region.

The company, founded by Hugh Hefner in 1953, also plans to open a Playboy Mansion in 2012 in Macau, a former Portuguese colony on the southern coast of China, and has been busy cutting deals to sell Playboy-branded merchandise across Asia.

Nov. 30, 2010 at 7:49 a.m.
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Filed under: Chicago executives, Magazines, Media

Playboy looks to Asia for growth

From Time Magazine | With this week’s opening of the Playboy Club Macao, Playboy CEO Scott Flanders said he is confident he’s found a place for the iconic company in the digital age. Instead of relying on American men buying magazines and watching cable, the company’s profits will depend on two seemingly unlikely demographics: Asian women and cosmopolitan clubgoers. Get the full story>>

Oct. 19, 2010 at 6:23 a.m.
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Filed under: Magazines, Media

Playboy Club to return to London

From the Yorkshire Evening Post | Almost 30 years since its original club closed in London, Playboy Enterprises said it return to London next year in Mayfair. The new Playboy Club will include a restaurant, cocktail bar and casino, spread over two floors. The return has been discussed for at least a decade but now Playboy and its partner London Clubs International say they will open the venue in the first half of 2011. Get the full story>>