Panera Bread Co. reported third-quarter profit that matched analysts’ view, and shares fell 4.6 percent despite its better-than-expected profit targets for the fourth quarter and next year. Get the full story »
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McDonald’s smoothies go nationwide Tuesday
McDonald’s chef Dan Coudreaut looks on as U.S. Olympic Gold Medalist Picabo Street promotes McDonald's new smoothies at the Vancouver Olympics. (McDonald's)
McDonald’s Corp. launches its smoothies nationwide Tuesday, bringing a marketing machine hitherto unseen by the category. The company declined to disclose the budget behind the smoothie’s launch, but McDonald’s Marketing Director Sofia Therios calls it a “respectable investment” for a company that spends more than $1.2 billion advertising annually in the U.S., according to Advertising Age’s DataCenter. Get the full story »
New Panera near St. Louis is ‘pay what you want’
A Panera Bread on Canal St. in Chicago. (Chuck Berman/Chicago Tribune)
Associated Press | Panera Bread Co. is asking customers at a new restaurant to pay what they want. The national bakery and restaurant chain launched a new nonprofit store this week that has the same menu as its other 1,400 locations. But the prices are a little different — there aren’t any. Customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.
The new store in the upscale St. Louis suburb of Clayton is the first of what will Panera hopes will be many around the country. Ronald Shaich, Panera’s CEO until last week, was on hand at the new bakery Monday to explain the system to customers.
Get the full story: New Panera near St. Louis is ‘pay what you want’.
