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30-second spots on Oprah finale fetching $1M

(Frederick M. Brown/Getty)

CBS Corp.’s syndication arm is asking $1 million for 30 seconds of national commercial time for the final week of Oprah Winfrey’s TV show in May, ad buyers say.

The stratospheric rate comes close to rivaling events like the Academy Awards, for which ad buyers said they paid between $1.7 million and $1.8 million for a 30-second spot earlier this year. Get the full story »