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Aug. 16, 2010 at 12:56 p.m.
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Filed under: Computers, Food, Internet, Media, Retail, Wireless

Starbucks to add local content to go with Wi-Fi

By Los Angeles Times

Starbucks Inc., hoping to leverage its recent decision to offer free Wi-Fi at its stores, is working with Yahoo Inc. to create a Web site customized by location.

In addition to The New York Times, USA Today, Yahoo and Zagat, Starbucks announced last week that publisher Rodale, Nickelodeon’s Nick Jr. Boost and online charity DonorsChoose.org  also will contribute content providers for its Starbucks Digital Network. The Web site is expected to go live this fall.

Customers who access the Internet at Starbucks will encounter the site before they can surf the web.