Inside these posts: Newspaper ads

Visit our Filed page for categories. To browse by specific topic, see our Inside page. For a list of companies covered on this site, visit our Companies page.

 
March 14 at 11:13 a.m.
Comments Off
Filed under: Internet, Media, Newspapers

Online readership and ads overtake newspapers

By Reuters

(Charles Osgood/Chicago Tribune)

For the first time, online readership and advertising revenue has surpassed that of print newspapers.

Online advertising revenue in the United States is projected to overtake print newspaper ad revenue in 2010, according to the latest report, the State of the News Media, from the Pew Research Center’s Project for Excellence in Journalism.

The study also found that more people — 46 percent of Americans surveyed — said they get news online at least three times a week, versus 40 percent who said they get their news from newspapers and their companion websites. Get the full story »

Jan. 28 at 12:16 p.m.
6 comments
Filed under: Advertising/Marketing, Food, Internet, Litigation, Restaurants

Taco Bell fights beef suit in ads, on YouTube

By Gregory Karp

Taco Bell said Friday that it has launched a nationwide advertising campaign to tell customers what’s in the seasoned beef it puts in its tacos, burritos and other fare.

The campaign is in direct response to media coverage of a suit filed last week by an Alabama law firm. The suit claims Taco Bell is incorrectly using the word “beef” to promote its products because the taco mixture doesn’t contain enough of it to use that term. Get the full story »