Inside these posts: NASCAR licensing

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Wal-Mart, NASCAR broaden licensing deal

Wal-Mart Stores Inc. has entered a retail and licensing deal with NASCAR under which it will offer exclusive products related to the stock car racing circuit in 1,500 of its U.S. stores.

The program, dubbed “Race Time,” begins in time for the Daytona 500 raceĀ  Sunday, which opens the 2011 NASCAR season, 10 years after famous driver Dale Earnhardt was killed in a racing accident. Get the full story »