A promotional still for "The Lincoln Lawyer," starring Matthew McConaughey, right. (Jay L. Clendenin/Los Angeles Times)

Groupon launched a two-day national deal Wednesday offering discounted tickets for the upcoming movie “The Lincoln Lawyer,” partnering with Lionsgate in what the studio said was a first for the feature film industry.

“The Lincoln Lawyer,” starring Matthew McConaughey in the lead role, opens nationwide on Friday. Groupon is selling $6 tickets to the film. Subscribers who purchase the deal will get a special code to redeem their tickets on Fandango at any time during the movie’s theatrical run.

Lionsgate said it is the first Hollywood studio to promote a major feature film through Groupon. Movie tickets have been featured on daily deal sites in the past; earlier this month, Groupon rival LivingSocial offered a national deal where consumers could purchase two tickets on Fandango for $9. Get the full story »