From the Milwaukee Business Journal | MillerCoors LLC. has introduced a bottle cap and can tab collection program that will contribute as much as $1 million in cash and other incentives for those who have served in the wars in Iraq and Afghanistan.
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MillerCoors to debut Lite ad during World Cup
From Milwaukee Business Journal | MillerCoors plans to launch a new national television advertisement during World Cup soccer broadcasts that urges consumers to plan for a safe way home after a night out.
Get the full story: milwaukee.bizjournals.com.
MillerCoors to test pre-Prohibition recipe in U.S.
Dow Jones Newswires | Brewing giant MillerCoors LLC plans to
test-market a new beer called Batch 19, which is based on a
pre-Prohibition recipe, as part of several initiatives aimed at
rejuvenating sales in the sluggish U.S. market.
MillerCoors will start selling the new brew next month in draft in bars
and restaurants in Chicago, Milwaukee, San Francisco and Washington,
said Peter Swinburn, chief executive of Molson Coors Brewing Co., which
co-owns MillerCoors.
