Jan. 5 at 12:38 p.m.
Filed under:
Advertising/Marketing,
Beverages,
Food,
Retail
By Associated Press
Starbucks new logo design. (AP)
Starbucks Corp. is giving its siren a facelift. The world’s largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle updates.
Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history. Get the full story »
Nov. 8, 2010 at 10:30 a.m.
Filed under:
Litigation,
Retail
By Associated Press
Walgreen Co. is suing the Wegmans supermarket chain, claiming the New York-based grocery’s logo is too similar to its own. Get the full story »
Oct. 12, 2010 at 5:50 a.m.
Filed under:
Advertising/Marketing
By CNN
Gap's old and new logos.
The Gap is reverting to its classic logo after a new logo it debuted on its Web site ignited a customer backlash. The apparel maker, famous for its chinos and jeans, said late Monday that it would no longer be using the new logo and was going back to its original. Get the full story »