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Ford’s Lincoln luxury car brand scored No. 1 in dependability in the latest annual survey from J.D. Power and Associates, its first time in the top spot.
The survey asks owners of three-year-old cars how many problems they’ve had with their vehicles. The results are then tallied in terms of the problems per 100 vehicles. Get the full story »
The Mercury logo on a sign outside of a San Francisco Ford Lincoln Mercury in June 2010. (Justin Sullivan/Getty Images)
Ford Motor Co. is offering Mercury owners $500 toward the purchase of a new Ford vehicle and as much as $1,500 to buy a Lincoln as the auto maker looks to retain customers after dissolving the brand last year.
The customer loyalty incentive, which started earlier this week, runs through April 4, according to three dealers briefed on the rebate. The offer is confined to the Midwest states which had been the heart of the Mercury market.
This is one of the first steps Ford has taken to reach out to Mercury customers after the auto maker stopped producing Mercury vehicles at the end of last year. The move also comes as stand-alone Lincoln dealers, those without a Ford franchise, adjust to life minus their Mercury showrooms which helped pull in shoppers. Get the full story »
A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average.
The study of dealerships, released Monday, also found that fewer salespeople offer vehicle brochures that customers can take home. Only 57 percent of dealerships offer brochures, compared with 62 percent in 2007. Get the full story »
Cadillac it will offer buyers of 2011 vehicles free regular service for four years after purchase or for the first 50,000 miles.
The Cadillac Premium Care Maintenance program covers oil changes, tire rotations, filter changes and vehicle inspections. The first 2011 Cadillacs arrive at dealerships in late summer.
The move by Cadillac, which is owned by General Motors, follows a similar program announced last week by Ford for its Lincoln brand.
Ford Motor Co. (F) will provide free maintenance for customers who purchase or lease new Lincoln vehicles this summer, an offer that comes on the heels of the automaker’s announcement that it will expand the brand’s lineup.
The offer covers 2010 and 2011 Lincolns purchased in the U.S. Get the full story »
