A Zippo brand watch. (Zippo)

Zippo lighters are still so retro cool that the company expects to produce its 500 millionth lighter when the northwestern Pennsylvania company celebrates its 80th anniversary next year. But, Zippo Manufacturing Co. officials say increasing pressure on folks not to smoke means the company’s future depends on its ability to sell something other than lighters.

That’s why the company in Bradford is planning an expanded line of products from watches to cologne that it hopes to sell through kiosks and Zippo-brand specialty stores. It hopes those will begin popping up later this year overseas and in select U.S. locations. Get the full story »