McDonald’s chef Dan Coudreaut looks on as U.S. Olympic Gold Medalist Picabo Street promotes McDonald's new smoothies at the Vancouver Olympics. (McDonald's)
McDonald’s Corp. launches its smoothies nationwide Tuesday, bringing a marketing machine hitherto unseen by the category. The company declined to disclose the budget behind the smoothie’s launch, but McDonald’s Marketing Director Sofia Therios calls it a “respectable investment” for a company that spends more than $1.2 billion advertising annually in the U.S., according to Advertising Age’s DataCenter. Get the full story »
