Isaiah Mustafa in and Old Spice You Tube ad. (Old Spice)

Old Spice’s suave, shirtless advertising star is taking a ride around the world in new commercials for the Procter & Gamble Co. brand.

In an indicator of the campaign’s popularity, there first is a 30-second “coming attractions”-type trailer going online Wednesday which takes you beyond former football player Isaiah Mustafa’s muscular torso — to his “striking brown eyes,” if he does say so himself.

In another effort to keep the buzz going for the YouTube hit, a yet-to-be-named “superfan” will get to debut the commercial on his or her own social network page or feed, sometime before Super Bowl Sunday. Get the full story>>