By Wailin Wong | Verizon Wireless began online pre-sales this week for the Droid Incredible, a new smartphone manufactured by Taiwanese company HTC Corp. If the Droid name sounds familiar, that’s because it’s already attached to two other phones at Verizon, including the Droid by Motorola, which was launched with a splashy marketing campaign late last year.
Verizon is using “Droid” to signify certain phones that run Google’s Android operating system, said spokesman David Clevenger. The carrier licenses the name “Droid” from Lucasfilm, the production company founded by Star Wars creator George Lucas.