A yogurt machine in honeysuckle. (AP)

It may be gray outside when the calendar flips to 2011, but a bright red-pink hue will be in fashion. “Honeysuckle” is the color of 2011 chosen by Pantone Color Institute, the research arm of Pantone Inc., the company that largely sets color standards for the fashion and home industries.

The reddish pink shade lights a fire to your senses and revs you up, says Leatrice Eiseman, executive director of the Pantone Color Institute. And it’s much livelier than 2010’s color of the year: turquoise. Get the full story »