Hawaiian Punch is giving Punchy more pop.

Dr Pepper Snapple Group Inc., which owns Hawaiian Punch, is giving the fruity drink’s mascot a 21st-Century facelift with new computer-generated design. Punchy’s new three-dimensional surfer look, to be featured on packaging now being shipped and in Internet campaigns starting in February, will try to appeal more to the drink’s target audience of 13-year-olds, who have grown up watching cartoons like Pixar Animation Studio’s Toy Story. Get the full story »