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A lawsuit that seeks to stop McDonald’s from selling Happy Meals should be dismissed because parents can always prohibit their children from consuming the food, the hamburger giant said in a court filing on Monday.
The lawsuit claims McDonald’s unfairly uses toys to lure children into its restaurants. The plaintiff, Monet Parham — a Sacramento, Calif. mother of two — claims the company’s advertising violates California consumer protection laws. Get the full story »
Ronald McDonald slaps first graders' hands as they head to lunch at Dawes Elementary School in Evanston in 2008. (Heather Stone/Chicago Tribune)
McDonald’s Corp. is putting its long-time character Ronald McDonald back on television and bolstering his web presence, resetting its sights on younger consumers after its recent push to target adults with specialty coffee and smoothies.
The new commercials starting Wednesday, starring McDonald’s mascot of 48 years, encourage kids to go to HappyMeal.com, with parents’ permission, to play games and create photos with Ronald. Get the full story »
A 3-year-old eats fries from his Happy Meal in a California McDonald's. (AP /Eric Risberg)
After months of threats, the Center for Science in the Public Interest has sued Oak Brook-based McDonald’s, alleging that its practice of giving toys with children’s meals is deceptive advertising.
The organization garnered a slew of media attention last summer when it threatened to sue McDonald’s, claiming that the toys constitute a method of circumventing parental control and teaching children unhealthy eating from a early age. Get the full story »
From the Financial Times | The chief executive of McDonald’s has described critics of the company who have tried to curtail the sale of Happy Meals aimed at children as “food police” and accused them of undermining parents in making decisions for their families, in an interview with the Financial Times
“We’ll continue to sell Happy Meals,” said Skinner adding that the new rule “really takes personal choice away from families who are more than capable of making their own decisions”. Get the full story>>
San Francisco’s mayor has vetoed legislation that would ban toys from fast-food children’s meals, though it’s still expected to become law.
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San Francisco’s board of supervisors has voted, by a veto-proof margin, to ban most of McDonald’s Happy Meals as they are now served in the restaurants.
The measure will make San Francisco the first major city in the country to forbid restaurants from offering a free toy with meals that contain more than set levels of calories, sugar and fat. Get the full story »
Dylan Maki, 4, of Evanston, plays with his Happy Meal toy outside of the McDonald's at Navy Pier on July 7, 2010. (William DeShazer/Chicago Tribune)
McDonald’s defended its Happy Meals on Wednesday against claims by a consumer advocacy group, with McDonald’s CEO Jim Skinner saying that “Happy Meals are a fun treat, with right-sized, quality food choices.”
Skinner’s letter addressing this issue comes a week after the Center for Science in the Public Interest sent a letter to McDonald’s threatening to sue if the company didn’t stop using toys to market Happy Meals to young children.
“By advertising that Happy Meals include toys, McDonald’s unfairly and deceptively markets directly to children,” the letter stated. Get the full story »
A Washington-based consumer advocacy group threatened to sue McDonald’s Tuesday, charging that the fast food chain “unfairly and deceptively” markets toys to children through its Happy Meals.
“McDonald’s marketing has the effect of conscripting America’s children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald’s,” Stephen Gardner of the Center for Science in the Public Interest wrote to the heads of the chain in a letter announcing the lawsuit.
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