(AP)

Promising to usher in a new era in 3-D entertainment, Nintendo says its glasses-free handheld 3DS will go on sale on March 27 in the U.S. for $250.

That’s the same price that the Wii console cost when it went on sale in 2006.

The president and chief operating officer of Nintendo of America, Reggie Fils-Aime, said Wednesday the 3DS is a “truly unique experience that doesn’t exist anywhere else.”

The gadget features a touch screen on the bottom and a 3-D screen on top. It has three cameras, one facing the user and two facing outward. The latter two let you take 3-D photos, which can be instantly displayed on the screen. Nintendo Co. says more than 30 games will be available for the 3DS by June.