Gatorade North America has named Sarah Robb O’Hagan as its new president and global chief marketing officer for sports nutrition. She succeeds Rich Beck, who will be senior vice president of global supply chain operations at PepsiCo, Gatorade’s parent.
Robb O’Hagan joined Gatorade in 2008 as chief marketing officer, spearheading the company’s launch of G Series, a three-product sales proposition for before, during and after workouts. Gatorade now offers a G Series for elite athletes and competitive high school athletes. The company is launching a G Series for fitness athletes in the spring, including energy bar bites. Get the full story »