April 11 at 2:37 p.m.
Filed under:
Food,
Franchises,
Restaurants,
Updated
By Dow Jones Newswires
Wendy's natural-cut fries debuted in November. (Wendy's/Arby's)
Wendy’s/Arby’s Group Inc. is standing up to its biggest burger rival, McDonald’s Corp., by putting its marketing dollars toward gaining more french fry market share. By changing its recipe to differ more from McDonald’s french fries, Wendy’s is choosing to compete by being unique, rather than solely by trying to be better.
“French fries are a significant part of our menu,” said Ken Calwell, Wendy’s chief marketing officer. “And it’s so hard to have something unique and different, that still tastes good, in the fast-food industry. So, we see the new fries as a huge opportunity for us.” Get the full story »
Nov. 10, 2010 at 6:04 a.m.
Filed under:
Food,
Restaurants
By Associated Press
Wendy's new fries. (Wendy's)
With an eye toward appealing to foodies, Wendy’s is remaking its fries with Russett potatoes, leaving the skin on and sprinkling sea salt on top as it changes its menu to focus on “real” ingredients to win more fans.
The first move in the strategy was a new line of salads such as Apple Pecan Chicken in the summer. Now, the fries, which first appear on Thursday and roll out over the next two weeks. This is the first major overhaul of the 41-year-old company’s fries, although it has adjusted the recipe in the past. Get the full story »
