Starbucks Corp. coffee on a shelf at a grocery store in New York. (Michael Nagle/Bloomberg)
Starbucks Corp. wants to make sales of its coffee and other products in the grocery aisle rival its traditional cafe business, according to Chief Executive Howard Schultz.
The world’s biggest coffee chain is betting it can use the power of its brand to sell a portfolio of goods — such as Via instant coffee and bottled Frappuccino — everywhere food and beverages are sold, whether in a supermarket in the United States or a vending machine in Asia. Get the full story »
