A coalition of food and beverage manufacturers and retailers announced a plan to help consumers identify healthier choices in the grocery aisle.
Called “Nutrition Keys,” the program led by the Grocery Manufacturers Association will place pertinent calorie, fat, sodium and sugar information on the front of packages.
Developed in response to a request from First Lady Michelle Obama nearly a year ago, it also will call out products that contain under-consumed nutrients including potassium, fiber or vitamin C.
The Nutrition Keys logo will appear on products deemed to fit within a “balanced and healthy diet as part of the federal government’s daily dietary advice.
“Front-of-pack labels have become important in recent years, as experts acknowledge that few shoppers read the information panels on the back of foods.
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