The makers of high fructose corn syrup want to sweeten up its image with a new name: corn sugar. The bid to rename the sweetener by the Corn Refiners Association comes as Americans’ concerns about health and obesity have sent consumption of high fructose corn syrup to a 20-year low.
The group plans to apply Tuesday to the Food and Drug Administration to get “corn sugar” approved as an alternative name for food labels. Get the full story »
