From BtoB Magazine | CME Group debuted a global print, TV and online ad campaign called “How the World Advances,” designed to show how its financial services help businesses expand and world economies grow. Get the full story>>
Inside these posts: Commercials
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Kraft’s Greek grandmother ads draw criticism
From USA Today | Northfield-based Kraft Foods has drawn attention — and some criticism — to a new ad campaign introduced yesterday promoting its Athenos hummus. In a television ad that started running Monday, a young woman talks to her grandmother as she prepares to serve Athenos hummus to her friends, only to be insulted and called a “prostitute.” Her grandmother is referred to as “Yiayia,” the Greek word for grandmother.
The ad was created by the agency Droga5, which said in a statement that it is “thrilled to be working with a company so willing to push creative boundaries.” Get the full story: USA Today »
Poll: Do you think Kraft’s ad is offensive?
To see the other Kraft Athenos ads, click here.
Angelica Huston confronts CareerBuilder over apes
A CareerBuilder.com Super Bowl 2006 ad. (Chicago Tribune)
CareerBuilder’s 2011 Super Bowl ad is already drawing attention from PETA activists.
PETA said it learned earlier this month that the company was planning on using chimpanzees in the ad, which prompted actress Angelica Huston to write a letter to Matt Ferguson, the company’s CEO, urging him to watch her 2008 video on the abuse of ape actors.
Huston said chimpanzees are often physically and emotionally abused during training, and that when they grow too strong to handle, they are kept in small cages at roadside zoos or “warehoused in horrifying conditions on training compounds.” Get the full story »
TV commercials shrink to match attention spans
And now, a word from our sponsors. A very brief word. TV commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked off the full-minute pitch decades ago.
For viewers, it means more commercials in a more rapid-fire format. For advertisers, shorter commercials are a way to save some money, and research shows they hold on to more eyeballs than the longer format. Get the full story »
Loud TV commercials may soon be illegal
A Senate bill passed unamimously late Wednesday would require television stations and cable companies to limit the volume of ads so they’re consistent with the programs they accompany.
