Dow Jones Newswires | Brewing giant MillerCoors LLC plans to
test-market a new beer called Batch 19, which is based on a
pre-Prohibition recipe, as part of several initiatives aimed at
rejuvenating sales in the sluggish U.S. market.
MillerCoors will start selling the new brew next month in draft in bars
and restaurants in Chicago, Milwaukee, San Francisco and Washington,
said Peter Swinburn, chief executive of Molson Coors Brewing Co., which
co-owns MillerCoors.
