From MediaBistro | Food giant Nestle USA has handed marketing duties for its Tombstone frozen pizza to DraftFCB Chicago. In a statement, Nestle director of marketing Todd Macsuga said DraftFCB “demonstrated an ability to uncover and activate meaningful product, shopper, and consumer insights, and ultimately deliver a powerful creative expression.”
Inside these posts: Advertising trends
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DraftFCB could be hit by S.C. Johnson’s ad review
From The Chicago Sun-Times | S.C. Johnson, a home products manufacturer in Racine, Wis., said last week that is putting the advertising accounts for its entire global portfolio of iconic brands into review, something that could “spell disaster” for DraftFCB/Chicago. DraftFCT, one of the largest global advertising agency networks with headquarters in both Chicago and New York, has handled advertising for a huge number of S.C. Johnson brands since 1953, including well-known products such as Pledge, Windex and Raid.
