April 4 at 11:47 a.m.
Filed under:
Advertising/Marketing,
Internet,
Updated
By Dow Jones Newswires-Wall Street Journal
A data breach at one of the world’s largest providers of marketing-email services may have enabled unauthorized people to access the names and email addresses for customers of major financial-services, retailing and other companies.
While no financial information was compromised, the major concern is that the emails and names could be used for “phishing,” that is, phony emails asking unsuspecting consumers to divulge information such as account numbers, log-ins or Social Security numbers. Get the full story »
March 7 at 7:17 a.m.
Filed under:
Advertising/Marketing,
Media,
TV
By Dow Jones Newswires-Wall Street Journal
Data-gathering firms and technology companies are aggressively matching people’s TV-viewing behavior with other personal data — in some cases, prescription-drug records obtained from insurers — and using it to help advertisers buy ads targeted to shows watched by certain kinds of people.
At the same time, cable and satellite companies are testing and deploying new systems designed to show households highly targeted ads. The goal: Emulate the sophisticated tracking widely used on people’s personal computers with new technology that reaches the living room. Get the full story »
