Sears Holdings Corp. hired Razorfish executive David Friedman to take the retailer’s top marketing post, replacing Richard Gerstein, who resigned in May.

Friedman, 46, begins his job as senior vice president and president of Sears’ marketing business unit on Sept. 13.

He was most recently president of the Americas at Razorfish in Chicago, a digital marketing company, where he was head of the firm’s retail and consumer goods practice. Before that, Friedman spent 10 years with Accenture, formerly Andersen Consulting, as an associate partner working with retail and consumer products companies. Get the full story »