Consumer goods giants Unilever and Procter & Gamble were fined $456 million by EU regulators on Wednesday for fixing washing powder prices in eight EU countries. Get the full story »
Proctor & Gamble
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Diamond Foods buying Pringles in $1.5B deal
Cans of Pringles on display in New York, April 5, 2011. (Reuters/Shannon Stapleton)
Diamond Foods Inc. is buying Procter & Gamble Co.’s Pringles chips business in a deal valued at $1.5 billion.
Analysts have been speculating for years that Procter & Gamble might shed Pringles, as the world’s biggest consumer products maker had indicated in the past that the food business didn’t fit in with the rest of its portfolio. Get the full story »
Old Spice man ready for new adventure
Isaiah Mustafa in and Old Spice You Tube ad. (Old Spice)
Old Spice’s suave, shirtless advertising star is taking a ride around the world in new commercials for the Procter & Gamble Co. brand.
In an indicator of the campaign’s popularity, there first is a 30-second “coming attractions”-type trailer going online Wednesday which takes you beyond former football player Isaiah Mustafa’s muscular torso — to his “striking brown eyes,” if he does say so himself.
In another effort to keep the buzz going for the YouTube hit, a yet-to-be-named “superfan” will get to debut the commercial on his or her own social network page or feed, sometime before Super Bowl Sunday. Get the full story>>
