OWN: The Oprah Winfrey Network

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Oprah’s OWN network picks up 6 new shows

(Frederick M. Brown/Getty)

Broadway dancers, crime victims, unfaithful spouses and soul-food chefs are coming to OWN:The Oprah Winfrey Network, the network announced during its upfront presentation on Thursday.

Six new unscripted series were added to OWN, though there was no news of the most anticipated OWN series: an Oprah Winfrey show, which is expected to launch in September after her daytime talk show ends. Get the full story>>

Oprah’s OWN struggles to bring in viewers

Oprah Winfrey talks to reporters about OWN in January. (Reuters)

From the New York Times | Oprah Winfrey’s 2-month-old cable channel, OWN, is attracting fewer viewers than the obscure channel it replaced, Discovery Health. At any given time this month, there have been about 135,000 people watching OWN, according to Nielsen, and only about 45,000 of those people are women ages 25 to 54, the demographic that the channel is focusing on.

Winfrey and her partner, Discovery Communications, have preached patience, especially because she will have a minimal presence on the channel until after “The Oprah Winfrey Show” ends its remarkable run in September. Get the full story >>

Oprah Winfrey prepares for launch of OWN network

American talk show host Oprah Winfrey, third from right, is joined by Australian stars, from left, Nicole Kidman, Keith Urban, Hugh Jackman, Olivia Newton John and Russell Crowe in Sydney Tuesday. (AP/ Jeremy Piper)

The long-awaited OWN: Oprah Winfrey Network is gearing up for its premiere on New Year’s Day. And the bold ambition of this venture would spark doubts if there were anybody else’s name attached. Consider: a cable network repurposed from Discovery Health and all-dependent on just one person’s identity, vision and marquee power.

But that person is Winfrey, a cultural force. Now, as she moves through the final months of her daytime syndicated talk show, which will end next September after 25 years, OWN is poised to become Winfrey’s new TV home base.

Instead of a daily hour boasting Winfrey’s on-air presence as host, OWN will be a round-the-clock environment in which — her network vows — she will often be seen but, what is more important, always be felt. She will be the network’s spiritual curator, maintaining a constant presence, even from off-camera, as she offers a slate of programs all guaranteed to meet her “Live Your Best Life” mandate. Get the full story »

‘Oprah’ hits ratings low, trails ‘Judge Judy’

Oprah Winfrey announces during a live broadcast that television show will end its run in 2011 after 25 seasons on the air. (AP/Harpo)

From the New York Post | “The Oprah Winfrey Show,” had it lowest ratings in it 24 years on the air during the week of June 28, falling to a 2.9 rating. It has never fallen below 3.0 in its entire run.

“Oprah” averaged 3.8 million viewers, almost 2 million viewers less than “Judge Judy,” which has now beaten “Oprah” 14 out of the past 16 weeks. Get the full story >>