From The Dallas Morning News | Kraft Foods executive Brian J. Driscoll, the president of sales, customer service and logistics, has been hired by Hostess Brands Inc. to be its chief executive officer.
Kraft Foods
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Cadbury heiress plans to compete with Kraft
From the Daily Mail | Calling Kraft Foods purchase of UK confectioner Cadbury the “worst handled takeover of all time,” Cadbury heiress Felicity Loudon is selling her $40 million estate to launch a rival chocolate company. “I can’t accept that Cadbury has gone to America. To a plastic cheese company,” the 61 year old great-great-grandaugther of John Cadbury said.
Kraft Bull’s-Eye brand makes TV comeback
From BrandWeek | Working with ad agency Draftfcb Chicago, Kraft Foods decided to bring its Bull’s-Eye brand back to national television after nearly two decades. A 15-second spot, dubbed “Statue,” was originally scheduled to break on the brand’s Web site, but Kraft took out a last-minute TV ad during Game 6 of the NBA Finals.
Warren Buffett’s Berkshire cuts Kraft stake in 1Q
Berkshire Hathaway Chairman and CEO Warren Buffett in Omaha on May 2, 2010. (AP Photo/Nati Harnik)
Associated Press | Billionaire Warren Buffett’s firm says it cut its holdings in a dozen companies in the first quarter, including slashing its stake in Kraft Foods Inc., as it finished raising cash for its $26.7 billion acquisition of the Burlington Northern Santa Fe railroad.
The sale of more than 30 million Kraft shares came after Buffett criticized the company for overpaying when it acquired British candy maker Cadbury for $19.5 billion in February.
Kraft tries ‘Bring Your Own Computer’ program
By Alejandra Cancino |
It started with the smartphones. Last year, Kraft Foods Inc. offered a
stipend to employees who wanted to use their own iPhone, Android or
BlackBerry and ditch their company-issued phone.
That idea gave way to the creation of the “Bring Your Own Computer”
program, in which the company gives some employees a “substantial”
stipend to buy a computer of their choice, said Ana Paula Cruz, a Kraft
spokeswoman. In turn, employees will solve their own problems with help
from blogs and discussion boards written by the company’s information
systems department.
Cruz said the program will give flexibility to thousands of U.S. salary
employees who don’t deal with sensitive or confidential information and
use a computer to perform their job.
