Dec. 14, 2010 at 7:14 a.m.
Filed under:
Advertising/Marketing,
Media,
TV
American talk show host Oprah Winfrey, third from right, is joined by Australian stars, from left, Nicole Kidman, Keith Urban, Hugh Jackman, Olivia Newton John and Russell Crowe in Sydney Tuesday. (AP/ Jeremy Piper)
The long-awaited OWN: Oprah Winfrey Network is gearing up for its premiere on New Year’s Day. And the bold ambition of this venture would spark doubts if there were anybody else’s name attached. Consider: a cable network repurposed from Discovery Health and all-dependent on just one person’s identity, vision and marquee power.
But that person is Winfrey, a cultural force. Now, as she moves through the final months of her daytime syndicated talk show, which will end next September after 25 years, OWN is poised to become Winfrey’s new TV home base.
Instead of a daily hour boasting Winfrey’s on-air presence as host, OWN will be a round-the-clock environment in which — her network vows — she will often be seen but, what is more important, always be felt. She will be the network’s spiritual curator, maintaining a constant presence, even from off-camera, as she offers a slate of programs all guaranteed to meet her “Live Your Best Life” mandate. Get the full story »