From USA Today | When documentary filmmaker Morgan Spurlock first began asking big brands such as Nike, Volkswagen and Seven-Eleven to help bankroll “Pom Wonderful Presents The World’s Greatest Movie Ever Sold” — his take on the ubiquity of branded content and the age-old practice of product placement — he had a hard time.
Ban Deodorant eventually signed on, but Spurlock said that higher-profile companies only joined in after Chciago-based Hyatt Hotels Corp. said yes. Hyatt, he said recently at a screening in Washington, was the first “blue chip” brand that he landed, which “made a difference” when they approached other companies. Get the full story>>
