New data from Ford show preferences for car options and colors vary by region. The results can be surprising.
Seattle may be rainy and cool, for example, but buyers there are the most likely to get moon roofs and air-conditioned seats. Seattle dealer Mark Scarff says his buyers tend to have higher incomes and like lots of high-tech options.
Drivers in New York, Los Angeles and Dallas are most likely to get back seat DVD players. Ford suspects that’s because they have to drive farther to get out of town on the weekends.
As for colors, orange is popular in sunny Phoenix, while drivers in Irish Boston like green.
Ford uses the data to ensure dealers have the right mix of cars on their lots.
Here are other color trends — and the cities with the highest percentage of buyers for them — from data Ford collects from dealer orders:
Black
Boston, Detroit, New York, Miami, Chicago
Blue
Washington, Pittsburgh, Seattle, Chicago, Detroit
Gold
Miami, Memphis, Orlando, Phoenix, Houston
Gray
Los Angeles, San Francisco, New York, Seattle, Philadelphia
Green
Boston, Philadelphia, Washington, Pittsburgh, New York
Orange
Phoenix, Los Angeles, Miami, Denver, Seattle
Red
Cincinnati, Kansas City, Minneapolis, Chicago, Pittsburgh
Silver
Los Angeles, Phoenix, San Francisco, Orlando, Boston
White
San Francisco, Memphis, Los Angeles, Phoenix, Dallas