Car options, colors vary by region, Ford shows

By Associated Press
Posted Sep. 17, 2010 at 1:28 p.m.

New data from Ford show preferences for car options and colors vary by region. The results can be surprising.

Seattle may be rainy and cool, for example, but buyers there are the most likely to get moon roofs and air-conditioned seats. Seattle dealer Mark Scarff says his buyers tend to have higher incomes and like lots of high-tech options.

Drivers in New York, Los Angeles and Dallas are most likely to get back seat DVD players. Ford suspects that’s because they have to drive farther to get out of town on the weekends.

As for colors, orange is popular in sunny Phoenix, while drivers in Irish Boston like green.

Ford uses the data to ensure dealers have the right mix of cars on their lots.

Here are other color trends — and the cities with the highest percentage of buyers for them — from data Ford collects from dealer orders:

Black

Boston, Detroit, New York, Miami, Chicago

Blue

Washington, Pittsburgh, Seattle, Chicago, Detroit

Gold

Miami, Memphis, Orlando, Phoenix, Houston

Gray

Los Angeles, San Francisco, New York, Seattle, Philadelphia

Green

Boston, Philadelphia, Washington, Pittsburgh, New York

Orange

Phoenix, Los Angeles, Miami, Denver, Seattle

Red

Cincinnati, Kansas City, Minneapolis, Chicago, Pittsburgh

Silver

Los Angeles, Phoenix, San Francisco, Orlando, Boston

White

San Francisco, Memphis, Los Angeles, Phoenix, Dallas

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