MillerCoors has created a separate, independent company to handle its portfolio of craft and import beers.
The company says its Tenth and Blake Beer Company is open for business and will focus on the segments, which are among the fastest-growing in the otherwise stagnant beer industry. The company’s brands include Blue Moon, Leinenkugel’s and Peroni Nastro Azzurro.
I thought that Leine’s, being advertised on Sox games, had to be a Miller product.
Hence, all they are saying is that the South Africans have created another corporate shell to hide their ownership of so called “craft beers” even further.