Associated Press | Prudential PLC has accepted defeat in its
ambitious $35.5-billion plan to acquire Asian insurance company AIA
from U.S. insurance company AIG.

Prudential said Wednesday that it is negotiating with AIG about
terminating the deal, which faltered because of resistance of
Prudential shareholders to the high price, and AIG’s refusal to accept
less money.

American International Group Inc., majority owned by the U.S.
government following a $180 billion bailout, planned to use the
proceeds from the sale to make a partial repayment to U.S. taxpayers.

If the deal is terminated as expected, Prudential will call off a 14.5
billion pounds ($20.9 billion) rights issue and cancel a shareholders’
meeting set for June 7 which was called to approve the deal.

Prudential said the death of the deal will cost about 450 million
pounds ($662 million), which includes a break fee of $230.6 million.
Experts also consider it a major blow to Chief Executive Tidjane Thiam,
who has only been on the job for seven months.

“While AIA was an excellent opportunity, since we announced the
potential transaction we have seen significant falls in the markets,”
said Prudential chairman Harvey McGrath.

“We listened carefully to shareholders over the price and initiated a
renegotiation of the terms with AIG. Unfortunately, it has not been
possible to reach agreement so we feel it is in the best interest of
our shareholders not to pursue this opportunity.”

On Tuesday, AIG rejected Prudential’s revised offer of $30.375 billion.

Prudential shares were down 2.4 percent to 561.5 pence in late morning trading on the London Stock Exchange.

“Although we have a 955 pence break up valuation on Prudential we do
not think that Pru is an immediate break up candidate given the current
investment markets,” said Barrie Cornes, an analyst at Panmure Gordon.

“Although it may have a couple of ready buyers in the wings, the U.K.
operation is likely to stay within the group in the short term as it
drives cash flow for the growth business in Asia.”

Robin Geffen of Neptune Investment Management, a leader of the investor
revolt against the AIA acquisition, said “common sense had prevailed.”

“From the beginning it has been an absurdly ambitious attempt by the
Pru to buy a large Asian company, at a very high price, with a very
unclear strategy,” he said.

A year ago, AIG had said it planned an initial public offering for AIA
shares on an Asian exchange, but never announced a detailed proposal on
how large a stake in AIA it would offer or how much it hoped to raise.

The collapse of the AIA deal is a severe setback for CEO Thiam, who moved into the top job at Prudential in October.

Thiam is a former minister of planning and development in his native
Ivory Coast, but he left the country following a military coup in 1999.

“The management will come in for some harsh criticism about the way the
deal was handled,” said Nic Clarke, analyst at Charles Stanley & Co.

“Whether there will be changes at the top is hard to call as there seem
to be few alternatives at the moment but what is clear is that senior
management need to re-assure investors quickly that it can get the Pru
back on to its original track.”

Despite the failed pursuit of AIA, Clarke noted Prudential’s record
profit growth in 2009 and again in the first quarter and raised his
recommendation from “hold” to “buy.”