Playboy CEO to double Asian licensing sales

Posted March 17, 2010 at 11:00 a.m.

From BusinessWeek | Chicago-based Playboy Enterprises plans to crack down on counterfeits in Asia and double Asian licensing revenue in three years as it expands in the region. The company earns about $10 million a year in Asian licensing fees.

Get the full story: businessweek.com.

 

One comment:

  1. jack (the real one) March 17, 2010 at 12:20 pm

    About as likely as the Tribune cashing in on all the Asian business from xinuye, langwang, lin, and others selling goods on its websites, including this one. No way of cracking down on counterfeits there. Also, I doubt that Asians are interested in silicone enhanced American women, at least not enough to pay to see licensed versions of them.